Who knew quantifying business decisions could be this easy?
Reframer unlocks the power of collaborative research and team driven decisions. Our value and feasibility based decision engine helps you quantify qualitative data.
I. Quantify the Qualitative
Desirable. Sustainable. Feasible.
The smartest business decisions consider customer benefits, business value, and technical feasibility. We help you tie the three together without an MBA.
Create Fully Traceable Lifecycles
Link customer research to business goals. Add a design concept and you've just tied the knot between desirable and feasible.
Flexible Semantic Structure
Organize your data on your terms based on meaningful descriptors. We don't impose some arbitrary, pre-defined structure.
II. Discover & Prioritize
Cream Rises to the Top
Take the guesswork out of making design and business decisions. High-value, high-feasibility items rise to the top and low-value, low-feasibility items fall to the bottom.
Intelligent Theme Finder
Other systems sort and filter. Our intelligent theme finder identifies relationships in your data. We even show you how strong the connections are.
Distributed Team-based Decisions
Now you can involve your entire team in the decision process. Creative problem solvers can pitch concepts and the techies can weigh in on feasibility.
III. Collaborate
Real-time Aggregated Activity
Say good riddance to the pain of manually mashing up dozens of spreadsheets. Your team's observation notes are automatically aggregated into a real-time activity stream. Painless.
Collaborative Groups
Want to add a collaborator or an entire group? We've got you covered. We'll even help you find them. If they're not already using Reframer, just send them an invite.
Total Access Control
You have complete control over who has access on a project-by-project basis. You can even change their access from contributor to reviewer or tech reviewer.